Paid Media Manager

Base Pay: $77,000.00 HYBRID Schedule: We are offering a FLEXIBLE work schedule for this position: 2 days ONSITE in Durant, Oklahoma 3 days REMOTE WEEKLY EARNED WAGE ACCESS IS AN OPTION FOR THIS POSITION Job Purpose or Objective(s): The Paid Media Manager manages multiple digital marketing campaigns across a variety of paid social and digital ad platforms. You will take lead on paid media planning, collaborating with Communications teams to brainstorm out-of-the-box tactics that support marketing and advertising strategies. You will report to the Advertising Manager. Primary Tasks: You will develop paid social campaigns for multiple clients on platforms including Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok and YouTube. You will support clients and team members on paid digital advertising through tools such as Google Ads, GDN, AdRoll, Outbrain or Taboola or other programmatic ad tools. Conduct audience, placement, and platform research to help inform paid media strategies and provide direction on specific projects, identifying important messages or value proposition and the best way to communicate or demonstrate this. You will translate recommendations on digital experiences into action items by collaborating on organic social and other paid media, including SEO and SEM, to ensure strategies are aligned across all channels. Present, together with the Market Research team, quarterly, monthly and weekly reports with analysis of paid media performance along with recommendations for improvement. Use reports to forecast performance and spend for future budget recommendations. Apply an analytical approach to campaign planning and management; build hypotheses and test variables, improve ad spend and increase efficiency. You will collaborate with agency teams to build integrated campaigns, analyze results, and share insights across channels. Work within budget guideline and track all social and paid digital spend. Manage a team of associates responsible for media buys and budget tracking. MINIMUM Bachelorxe2x80x99s degree in communications or marketing or related field or four (4) years of relevant experience. Marketing/Advertising experience with Meta/FB Business, X (Twitter), TikTok, LinkedIn and Snapchat Experience in Sprout Social Experience in Google Analytics, Adobe Analytics, or other site analytics tools 3 years of experience managing a team 3+ years digital advertising and paid media experience, with 2+ years building paid social campaigns. About the Choctaw Nation The Choctaw Nation is the third-largest Indian nation in the United States, with over 200,000 tribal members and more than 11,000 employees. The first tribe over the Trail of Tears, historic boundaries are in the southeast corner of Oklahoma. The Choctaw Nation’s vision, “Living out the Chahta Spirit of faith, family and culture,” is evident as it continues to focus on providing opportunities for growth and prosperity. Benefits Free gym membership Free access to employee health clinic Free lunch for casino & resort associates Earned wages access once per week for hourly Associates Pet insurance Paid vacation / sick time Medical / Dental / Vision 401(K) with company match College tuition reimbursement Short-term disability, long-term disability, and family leave Employee assistance program Employee prescription program CNO Paid Life Insurance Teladoc On Site Dental Clinics (Jet Dental) On Site Mammogram Services Free diabetes and hypertension monitoring benefit (Livongo) Accolade- Concierge Benefits Program Wellness Program that equals savings on health insurance cost (Virgin Pulse) Maternity Care Program (Benefits provided by the Choctaw Nation are based on employment classification) CNO was selected as a winner in both HRDUS’ and Forbes’ 2022 “Employer of Choice” competitions: Choctaw Nation of Oklahoma received recognition as one of six Best Places to Work in the United States as selected by HRDUS Choctaw Casinos & Resorts received recognition from Forbes as a Best Employer for Diversity in the Travel & Leisure category. Forbes also recognized the Choctaw Casino and Resorts as one of America’s Best Employers for New Graduates . #LI-onsite